I Built a Giant Festival Character. Here’s What I Got Wrong. If you’ve spent any time on Instagram in the last few years, you’ve probably seen them.Giant anime-style characters towering above festival crowds.Millions of views.Thousands of phones pointed at the stage.Entire festivals becoming famous because of a single visual moment.The first time I saw one … Read more

You Spent €100,000 on an LED Screen. Don’t Let the Graphics Ruin It. A giant LED screen can make a conference look spectacular.It can also make it look cheap.I’ve seen both happen.Over the years, I’ve worked on conferences, television productions, festivals and large-scale live events across Europe. One thing became clear surprisingly quickly.The bigger the … Read more

Why Most LED Screen Visuals Fail on Real Screens Why Most LED Screen Visuals Fail on Real Screens I have spent years working with LED screens.Conferences. Festivals. Corporate events. Television productions.And over that time I’ve noticed something interesting.Many people think a great LED visual is simply a beautiful graphic displayed on a large screen.In reality, … Read more

The Moment a Digital Character Starts Feeling Human If you’ve spent any time on social media recently, you’ve probably seen them. Massive digital characters dancing across giant LED screens. Anime-inspired figures moving to techno music. Robots towering above festival crowds. Digital beings perfectly synchronized with sound, light and motion. Millions of people watch these videos. … Read more